Technique & Process: Studio Demo Day extra’s

28th October 2013

Here are some extra images I shot in the studio that day. (I also edited a few of them to see what different tints/black and white looked like)……

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Here is a great website post that gives a good explanation of using studio lighting: http://www.cambridgeincolour.com/tutorials/portrait-lighting.htm

I was thinking about what photographers I could resource and as I was working at my part time work place Salts Diner, the fashion designer for Debenhams – Ben de Lisi – came to have lunch. This got me thinking – he most likely works with photographers to photograph his clothing ranges – and him! So I had a little look on the net, and one of the first and most prominent links that kept coming up was of ‘Capital D Studio’ based in Dubai: http://capitaldstudio.tumblr.com/, http://www.capitaldstudio.com/, He had presented his clothing range for Debenhams (March 2013) and one of the photographers linked with this presentation was Rohit Bhatia: https://www.facebook.com/RohitBhatiaPhotography. He has photographed at a few different events of Ben de Lisi’s work for Debenhams. This then lead me on to looking at other (studio) photographers linked with Capital D Studio – D the Agency. Here are some that looked particularly interesting:

Louis Christopher
http://www.dtheagency.com/2012/portfolio/Photographer/Louis%20Christopher/Fashion%201#34
http://louischristopher.com/
Liv Friis Larsen
http://www.dtheagency.com/2012/portfolio/Photographer/Liv%20Friis%20Larsen/beauty-#4
She has such simplicity to her images yet they’re so crisp and beautiful. I’m guessing she uses a beauty dish to light her subjects the way she does because of the softness on the face, yet the hard shadows at the same time, to create depth to the face and make features stand out more.
Mariah Jelena
http://www.dtheagency.com/2012/portfolio/Photographer/Mariah%20Jelena/Fashion#1
I am especially inspired by this photographers work! Her use of lighting and colour is so captivating. I love the crazy/alternative poses, clothing, hair styles and use of props.
Callaghan Walsh
http://www.dtheagency.com/2012/portfolio/Photographer/Callaghan%20Walsh/Lifestyle#30
This shows how the studio can be used as more than just photographing fashion: it is for ‘Lifestyle’ photography too!

Another photographer sourced from the Capital D Studio blog (tumblr) was Henrik Adamsen who has loads of great studio work on his website:
http://www.henrikadamsen.com/ I especially love how sharp/crisp his images are, and how he uses clothes to make shapes, for example on one image the model was pulling her belt away from herself and for a second I thought it was n electric guitar. I would say he is quite inventive in the way he shoots.

I looked back at my research and re-visited ‘Bak’ magazine, and found a photographer and retoucher – Burak Erzincanli. http://www.burakerzincanli.com/87134/fashion-editorial-ads I like how he does a few different genres he doesn’t just stick with 1 – portraiture, beauty, fashion, advertisement. Each genre also has a different light set up depending on what mood the photographer is trying to portray – maybe ‘edgy’ being quite dramatic lighting casting lots of shadows, or beauty lighting being quite ambient and glowing – complimentary for the face. However then maybe using soft and harsh light at the same time to bring texture or colour out in materials.

Coat research

The jacket I am looking into photographing is quite clean cut with quilted navy material. I was thinking about how I could photograph this effectively to show each aspect of it: the material, the texture, the feel, the colour, the cut, the hood. There could be a variation of lighting set ups that would compliment it. Here we have the typical white blown out background, which accentuates the coat and that only. It makes it stand out and brings the colour straight out.
jacket1 (I don’t particularly like the colour of this jacket as it’s quite dull, however if it were to be photographed with a grey background per say, it would seem even more dull.) So this is one technique that could make it stand out.

I would also say that, for a quilted material, it would be good to use quite harsh lighting to get across the texture, for example:

jacket2 As you can see there has been a light slightly positioned to the side and directed at the jacket to accentuate it’s texture.
If using such lighting, then the white background may turn grey, but if the jacket is lit and it’s texture stands out, it can grab attention that is needed to draw the eye in.

Thinking about different focal lengths to show detail of different aspects of a piece of clothing such as a jacket, magazines/speads tend to do this:

jacket3 They are focusing in on details, composing aspects like texture, pattern, features, buttons, zips etc. I would like to encompass this technique into my work as I think it shows variation and a more rounded idea of the jacket (especially if buying online).

I also think maybe choosing a model who’s features accentuate the jacket by contrasting with it or bringing out the same colour/texture in it work well, for example:

jacket4 Here they have used a model who’s hair is a similar colour to the shades in her top, bag and pants, as to show a ‘cosy’ (as it’s advertising christmas) ‘warm’ feel to the clothes. And here we have different models with different hair colours to accentuate shape, colour and cut of the jackets:

jacket5

For my shots I would like to use a model with preferably blonde hair (as my jacket is navy) and I would like to shoot on a white background with 1 soft box and 1 snoot – to light the model softly but also light the texture of the jacket. I would like to do 3 different compositions as I’ve looked at – 1 head on showing the jacket as it is, (maybe blowing the background out white to show the colour?) turned to the side to show the hood with quite low lighting, back ground not lit, then one (or two) to show the different aspects of the jacket e.g quilts, zip, side panels, hood.

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